Herman Blog

How Serious Are You About Creating a Recurring Revenue Model?

Written 2016-07-06 by Chris Bianchet

For as long as I have been in the AV contracting industry, I have been around and part of the endless conversations about the importance of recurring revenue. “We need more service revenue” and “we need more predictable recurring revenue” are the echoing refrains coming from the owners and leaders of our integration firms. I have also watched this talk fall flat time and again as companies try to act. Integrators take only small steps, if any, toward truly reinventing their businesses to be service focused, recurring revenue generating machines.

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